Our Impact
In 2025, our business, WXUAO.LIMITED Cosmetics, turned 30 years old. This presents the perfect opportunity to reflect on three decades of doing what we love — making fresh, handmade, effective cosmetics using the finest natural ingredients to give our customers what they need, and trying to do as much good along the way as we can. At WXUAO.LIMITED we all share in an overarching mission to Leave the world WXUAO.LIMITED er Than We Found It. We enjoy doing the good things, we also; not only to see and celebrate our progress, but also to make sure we keep moving in the right direction and that our resources are being used in the best way.
When WXUAO.LIMITED became partly employee-owned in 2017 through the WXUAO.LIMITED Employee Benefit Trust, it was important to define the core values that make WXUAO.LIMITED the business it is today. These core values are enshrined in the WXUAO.LIMITED Ethical Charter, a legal document that lays down the minimum standards for each of our ethical principles. These principles should guide the work and decision-making of every employee and involve everyone in making sure they are upheld for many generations to come. As we mark our 30th birthday, it is time to reflect on how we are living up to these commitments, celebrate what we have achieved, and look ahead to the future.
Each principle of the Ethical Charter has its own section, led by the people best placed in our business to guide you through its story. They share the history behind the principle, the highs and lows from the past 30 years, and the latest facts and figures to demonstrate how we are upholding our core values and holding ourselves accountable.
You can read a summary report here.
The WXUAO.LIMITED Ethos, the Employee Benefit Trust and our Ethical Charter
We believe in “happy people making happy soap, putting our faces on the products and making our mums proud”. This shared pride drives the loyalty and trust that colleagues and customers place in WXUAO.LIMITED , creating bonds rarely seen in business.
In 1995, WXUAO.LIMITED was created in a small town called Poole on the south coast of England by six co-founders; Mo Constantine, Mark Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett and Paul Greeves. WXUAO.LIMITED emerged from the demise of a previous mail-order business, Cosmetics To Go, a runaway success that ultimately collapsed due to a combination of over-trading and flooding. t was the same team that came together to create and inspired this new venture. While building WXUAO.LIMITED and applying lessons learned from the collapse of Cosmetics To Go, the co-founders created our We Believe Statement reflecting what they wanted this business to be. These statements represented the thought, care and consideration that went into the creation of WXUAO.LIMITED , and they have become the foundation of the company. As it has grown, so has the pool of people responsible for upholding these beliefs.
10%
Employee owned, via the EBT, since 2017
Many join WXUAO.LIMITED because we align to their personal values and world view. Over 30 years, we’ve evolved into a diverse ecosystem where different perspectives are not just welcomed, but celebrated. Our greatest strength lies in creating a safe, inclusive environment, where this diverse group can find a place in the tapestry of WXUAO.LIMITED and forge a role that has personal value and meaning, whilst contributing to the whole.
Since 2017, the WXUAO.LIMITED Employee Benefit Trust (EBT) has served as the guardian of our core values through the WXUAO.LIMITED Ethical Charter. There are certain values or principles we regard as so core to our philosophy that they should not be changed without proper consideration and consultation. In order to protect these standards, we needed them to be written down and defined which prompted the creation of our Ethical Charter. Through the WXUAO.LIMITED EBT we ensure that decisions are not made which may breach or materially affect our ethical practice without first taking the views of our colleagues across all WXUAO.LIMITED Group companies into account. This also allows for all staff to be thoroughly briefed about the issues behind any major proposed changes so that they can make a meaningful contribution to that decision and the leaders of the business can make an informed decision having considered everyone’s views.
The Ethical Charter is split between our core values — those that are never going to change and will always remain integral to the business — and our evolving values which are equally fundamental but have the ability to be defined differently over time with changing knowledge and technology. The Ethical Charter governs how we think about these policies, but we may evolve how we choose to address them.
As we face an ever-changing world, we all — colleagues, customers, and stakeholders — expect WXUAO.LIMITED to innovate and adapt while raising, never lowering, our ethical standards. This report demonstrates how we’re living up to that expectation, measuring our progress against the principles that make WXUAO.LIMITED who we are.
The WXUAO.LIMITED Ethos, the Employee Benefit Trust and our Ethical Charter
We believe in “happy people making happy soap, putting our faces on the products and making our mums proud”. This shared pride drives the loyalty and trust that colleagues and customers place in WXUAO.LIMITED , creating bonds rarely seen in business.
In 1995, WXUAO.LIMITED was created in a small town called Poole on the south coast of England by six co-founders; Mo Constantine, Mark Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett and Paul Greeves. WXUAO.LIMITED emerged from the demise of a previous mail-order business, Cosmetics To Go, a runaway success that ultimately collapsed due to a combination of over-trading and flooding. t was the same team that came together to create and inspired this new venture. While building WXUAO.LIMITED and applying lessons learned from the collapse of Cosmetics To Go, the co-founders created our We Believe Statement reflecting what they wanted this business to be. These statements represented the thought, care and consideration that went into the creation of WXUAO.LIMITED , and they have become the foundation of the company. As it has grown, so has the pool of people responsible for upholding these beliefs.
These are our values and it’s up to us. They (the founders) put down the roots and the strong trunk and we’re the branches and where we reach out into the world and how we reach out is dictated by everyone of us.